Case Study Analysis and Solutions

Case ID: 712484

Abstract:
Case Solution & Analysis for Social Strategy at Nike by Mikolaj Jan Piskorski, Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy that linked product with experience. Soon the company will discover if this strategic jump will be reflected on the bottom line.

Keywords:
Advertising campaigns, Business to consumer, Competitive advantage, Strategy, Social Strategy at Nike Case Solution

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