Case Study Analysis and Solutions

Case ID: 612025

Abstract:
Case Solution & Analysis for Trucost: Valuing Corporate Environmental Impacts by Michael W. Toffel, Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental ranking-led to a proliferation of competitors to Trucost, and an industry shakeout were predicted. How should Trucost compete?

Keywords:
Codes of business ethics, Competitive strategy, Environmental performance, Marketing, Service management, Social enterprise, Social responsibility, Strategic positioning, Sustainability, Value of information, Trucost Valuing Corporate Environmental Impacts Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.