Case Study Analysis and Solutions

Case ID: 412060

Abstract:
Case Solution & Analysis for New Resource Bank: In Pursuit of Green by Christopher Marquis, John Almandoz
New Resource Bank was founded in San Francisco in 2006 with a mission focused on environmental sustainability. The case illustrates the opportunities and challenges of banking on values and the challenges of organizations defining a social and environmental commitment. The case also highlights the tension and potential synergies between social mission and shareholder value in the context of the crisis of 2008, the taken-for-granted expectations and norms arising from a commercial bank charter, and the distinct perspectives of bank regulators, founders, investors, and other stakeholders of the newly founded bank.

Keywords:
Advertising, Business & government relations, Commercial banks, Entrepreneurial management, Entrepreneurs, Entrepreneurship, Environmental protection, Execution, Foreign investment incentives, Green business, Growth strategy, Incentives, Incubators, Leadership, Motivation, Social enterprise, Social responsibility, New Resource Bank In Pursuit of Green Case Solution

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