Case Study Analysis and Solutions

Case ID: 912043

Abstract:
Case Solution & Analysis for V-Cola: General Instructions by Ian I. Larkin
V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.

Keywords:
Advertising, Compensation, Contracts, Information sharing, Multiparty negotiations, Negotiation, Risk, Value of information, V-Cola General Instructions Case Solution

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