Case Study Analysis and Solutions

Case ID: 511059

Abstract:
Case Solution & Analysis for FreshTec: Revolutionizing Fresh Produce by Jose B. Alvarez, Ryan Johnson
An entrepreneurial produce packaging firm, that has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging product to market. The technology holds promise after a long development phase, but the packaging is expensive and Wright and his team must convince the industry stakeholders of the packaging's value.

Keywords:
Business growth, Developing countries, Disruptive innovation, Entrepreneurship, Global business, Innovation, Strategy, Technology, FreshTec Revolutionizing Fresh Produce Case Solution

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