Case Study Analysis and Solutions

Case ID: 711044

Abstract:
Case Solution & Analysis for ABB: "In China, for China" by Gunnar Trumbull, Elena Corsi, Elisa Farri
ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil.

Keywords:
Emerging markets, Foreign subsidiaries, Global business, International management, Outsourcing, Strategy, ABB In China for China Case Solution

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