Case ID: 511075
Abstract:
Case
Solution & Analysis for Hikma Pharmaceuticals (B) by John A. Quelch
By 2009 Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show from where the largest contributors were from...
Keywords:
Marketing management, Product planning & policy, Product positioning, Sales strategy, Hikma Pharmaceuticals (B)
Case
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