Case Study Analysis and Solutions

Case ID: 311118

Abstract:
Case Solution & Analysis for L'Oreal: Global Brand, Local Knowledge by Rebecca Henderson, Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic groups, aspiring and younger customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two billion by 2020 and increase to half from a third its share of sales from emerging markets.

Keywords:
Advertising, Barriers to entry, Black markets, Brand management, Branding, Brands, Cause marketing, Collaborative innovation, Competitive advantage, Cross functional management, Globalization strategies, Innovation, Market research, Market segmentation, Nonverbal communication, Patents, Sales closing, Strategy, L'Oreal Global Brand Local Knowledge Case Solution

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