Case Study Analysis and Solutions

Case ID: 311119

Abstract:
Case Solution & Analysis for Nestle SA: Nutrition, Health and Wellness Strategy by Rebecca Henderson, Ryan Johnson
In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestlé built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.

Keywords:
Collaborative innovation, Community development, Competitive advantage, Core competencies, Developing countries, Execution, Food assistance, Foreign investments, Global business, Growth strategy, Innovation, Mergers & acquisitions, Multibranding, Net profit, Resource allocation, Revenue growth, Search engines, Strategic positioning, Strategy formulation, Value creation, Nestle SA Nutrition Health and Wellness Strategy Case Solution

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