Case ID: 210058
Abstract:
Case
Solution & Analysis for Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond by Rosabeth Moss Kanter, Matthew Bird
Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.
Keywords:
Change management, Stakeholders, Piramal e-Swasthya Attempting Big Changes for Small Places - in India and Beyond
Case
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