Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond Case Solution


Case ID: 210058

Abstract:
Case Solution & Analysis for Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond by Rosabeth Moss Kanter, Matthew Bird
Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.

Keywords:
Change management, Stakeholders, Piramal e-Swasthya Attempting Big Changes for Small Places - in India and Beyond Case Solution

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