Case ID: 111071
Abstract:
Case
Solution & Analysis for Todovino: Can Your Rival Be Your Friend? by F. Asis Martinez-Jerez, Lisa Brem
Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain. Todovino would provide the online presence for the chain. Should Verdera help his rival? What are the risks and benefits for Todovino?
Keywords:
Business models, Business to business, Coopetition, Cost benefit analysis, Growth strategy, Strategic alliances, Strategic analysis, Todovino Can Your Rival Be Your Friend
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