Case Study Analysis and Solutions

Case ID: 510013

Abstract:
Case Solution & Analysis for Diamond Foods by David E. Bell, Mary Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?

Keywords:
Advertising campaigns, Cooperatives, Corporate strategy, Leadership, Market segmentation, Diamond Foods Case Solution

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