Case ID: 910410
Abstract:
Case
Solution & Analysis for Philips versus Matsushita: The Competitive Battle Continues by Christopher A. Bartlett
Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive advantage of the other. The case shows how each is faced to restructure as its competitive advantage erodes.
Keywords:
Competition, Core competencies, Execution, Global business, International business, Organizational structure, Strategy, Philips versus Matsushita The Competitive Battle Continues
Case
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